It's Not About You,
It's About Them
Most salespeople focus on what matters to them—but customers buy based on what matters to them. That's why understanding your animal and recognizing your customer's is key to building trust, connection, and closing more sales.
The Four Animal Types
Each type brings unique strengths to sales. Which one sounds like you?
The Lion
The Closer
"Let's get this done."
Lions are natural closers who thrive on competition and results. They cut through noise, take charge, and drive deals to completion with confidence and urgency.
The Penguin
The Connector
"People buy from people they like."
Penguins build instant rapport and create excitement around every opportunity. Their energy is contagious, making customers feel valued and engaged.
The Retriever
The Trusted Advisor
"I'm here to help you succeed."
Retrievers earn deep trust through genuine care and consistency. They prioritize long-term partnerships over quick wins, becoming indispensable to their clients.
The Beaver
The Specialist
"Let me show you the data."
Beavers win through expertise and preparation. They provide comprehensive solutions backed by research, earning respect as trusted authorities in their field.
How It Works
Four simple steps to transform your sales approach
Discover
Take our 5-minute assessment to uncover your natural selling style
Understand
Learn your primary and secondary animal types and what drives your approach
Adapt
Recognize customer types and flex your style to match their preferences
Excel
Close more deals by speaking each customer's language
Adapt to Any Customer
The real power of Animal Selling is reading your customer's type and adjusting your approach
- → Get to the point quickly
- → Focus on results and ROI
- → Be confident and direct
- → Build personal rapport first
- → Share success stories
- → Keep the energy high
- → Take time to build trust
- → Show genuine care for their needs
- → Don't pressure or rush
- → Come prepared with data
- → Answer questions thoroughly
- → Give them time to analyze